SEO Technical Post: Continuously Updated

{ "content": "## How to Increase Web Traffic\n\nIncreasing traffic and revenue requires consistent output of high-quality content (EAT), expanding influence (recommending to everyone), optimizing SEO (keyword optimization), and social promotion (posting, commenting). Adopt different localization strategies for different markets. I hope these suggestions are helpful. Let me know if you have any other questions.\n\nIn China, content related to lifestyle, parenting, and emotions tends to generate traffic more easily, as there is significant demand among Chinese netizens. Content in IT and finance is highly competitive, making it difficult to increase traffic.\n\nIn the United States, articles on technology, workplace, and management are more popular and suitable for generating traffic. Lifestyle content is also quite competitive; you can try to find a fixed reader base.\n\nIn France and Germany, content related to lifestyle, travel, and food is more popular. Readers in these two countries are also interested in Chinese culture; you can try translating some content about Chinese travel or lifestyle.\n\nAmong Southeast Asian countries, Singapore and Malaysia have more Chinese-language searches, while other countries predominantly use English searches. Therefore, if targeting the Southeast Asian market, consider Chinese content for Singapore and Malaysia, and English content is more suitable for other countries.\n\nChina: Lifestyle, Parenting, Emotion-related\n\nUSA: Technology, Workplace, Management-related\n\nFrance/Germany: Lifestyle, Travel, Food-related, and translated Chinese cultural content\n\nSoutheast Asia: Chinese for Singapore/Malaysia, English for other countries\n\nHowever, the most crucial factor is producing high-quality content and combining it with SEO and social promotion for traffic monetization. Relying solely on one topic or one language is insufficient; comprehensive planning and layout are necessary.\n\n## Popular Directions\n\nMen love beautiful women, women love themselves, the elderly want longevity, children want intelligence, everyone wants money.\n\n## Gaming Direction\n\nHow does this site make money?\n\nhttps://www.zzzzz688.com/\n\n## Hreflang Tag Configuration\n\n cshtml\n\n<link rel=\"alternate\" hreflang=\"en\" href=\"https://example.com/\" />\n\n<link rel=\"alternate\" hreflang=\"de\" href=\"https://example-de.com/\" />\n\n<link rel=\"alternate\" hreflang=\"es\" href=\"https://example-es.com/\" />\n\n<link rel=\"alternate\" hreflang=\"fr\" href=\"https://example-fr.com/\" />\n\n<link rel=\"alternate\" hreflang=\"ja\" href=\"https://example-ja.com/\" />\n\n<link rel=\"alternate\" hreflang=\"x-default\" href=\"https://example.com/\" />\n\n\n## Image, Video, Audio Sitemap\n\nEven if schema JSON is implemented on the page, it's still necessary to create separate sitemap.xml files specifically for images, videos, and audio and submit them to Google to increase traffic.\n\n bash\nSchema Path: Google crawls page → Discovers images → Parses structured data\nSitemap Path: Google reads sitemap.xml → Directly discovers image URLs → Schedules crawling\n\n\nFrom a certain perspective, providing a well-generated sitemap reduces Google's computational costs, so it's normal for them to prioritize recommending you. Parsing requires high energy and isn't perfect, so providing an accurate sitemap is the simplest way for Google to understand you.\n\n## Tutorial\nlearningseo.io/\n\n## Google Schema\nGoogle Official Documentation - All Structured Data Features\nGoogle Official Documentation - Article Structured Data\nGoogle Official Documentation - Video Structured Data\n\n## Resources\n\n## What to Do If Website Content is Penalized by Google\n* - Immediately set all UGC content to noindex, nofollow in robots.txt\n* - Immediately submit a removal request for UGC content in GSC\n* - Remove all UGC content from the sitemap\n* - Apply disallow treatment to backlinks from harmful UGC content\n\nExpect to go through a sandbox period of at least two months with almost no traffic.\n\n## Key Points for SEO Optimization of E-commerce Sites\n1. All PDPs include reviews; the page with the fewest reviews has 104, the most has 8158. (Reviews are King)\n2. Average product rating is 4.6 stars (out of 5). All pages have a rating of at least 4 stars.\n3. All pages include multiple product images, averaging 4.\n4. Out of 119 PDPs, 92 contain videos (77.3%).\n5. On each PDP, product images are on the left, and product details are on the right.\n6. On average, each PDP has 4.4 internal links and 21.7 backlinks from external websites.\n7. They all use structured data.\n8. Average domain authority is 62. (Website authority is positively correlated with keyword ranking)\n9. Sufficiently informative product descriptions; some excellent PDP text is almost as long as a blog post, with obvious effects, as it contains more keywords.\n10. Good layout and information structure on detail pages, with clear logical hierarchy in headings.\n11. FAQ section; an FAQ section for individual products is also an important factor in improving single-page conversion, and it can lead to longer user browsing time and page interaction.\n12. Avoid duplicate content; use canonical tags to indicate the main page and avoid confusion.\n13. Fix dead links and 404 errors; quickly resolve dead links and replace them with 301 redirects.\n14. Regularly check crawler logs, i.e., anomalies or errors in Google Analytics.\n\n## Features a CMS Should Have for SEO Optimization\n\n1. Static URL Support with Directory Hierarchy: Static URLs help search engine crawling and indexing, and are also easier for users to understand. For example, a URL structure like /en/sports/football/howto-shoot.html is clear, contains keywords, and is easier for both users and search engines to understand the page content.\n2. Support for Multilingual Translation: Multilingual support can help a website attract a wider audience. For example, using different subdirectories to distinguish languages, such as /en/ and /jp/, helps search engines provide more relevant search results based on user language preferences.\n3. Single Page Support for Customizable Internal Link Blocks, External Link Blocks, and Text Description Blocks: Custom internal and external links can help search engines better understand the website structure and improve page relevance and authority. Text description blocks can provide additional information, enhancing page readability and user experience.\n4. Support for Static Pagination: Static pagination can improve website loading speed and search engine crawling efficiency, e.g., by generating static pagination links like /page1.html, /page2.html, etc.\n5. Support for an Area Where Custom Modules Can Be Inserted: This allows website administrators to add custom modules on pages, such as jump links or buttons guiding users to product experiences, thereby improving conversion rates.\n6. Single Page Support for Custom title meta, and Ability to Synchronize Custom Site-wide Title Rules: Custom titles and metadata help improve page visibility in search engine results and better describe page content.\n7. Support for Customizing Footer by Page/Site-wide: Customizing the footer can provide additional information and links, enhancing page SEO.\n8. Support for Aggregation Pages That Can Summarize Single Pages: Aggregation pages can help users find the information they need faster and also help improve page authority.\n9. Support for Quick Sitemap Generation: Quickly generating sitemaps through methods like first letters, category tags, etc., helps search engines better crawl and index website content.\n10. Support for dofollow/nofollow Settings: Proper use of dofollow and nofollow tags can help search engines understand which links are important and which can be ignored, improving website SEO.\n11. Support for Permanent Redirects for Dead Links: Redirecting dead links avoids 404 errors for users and search engines, improving user experience and website authority.\n12. Support for Page Canonical Link rel="canonical": Using the rel="canonical" tag helps search engines determine the preferred version of a page, avoiding duplicate content issues.\n13. Support for Keyword Search for Articles in the Admin Backend, and Support for Batch Tagging and Editing of Articles: This helps website administrators manage and optimize website content more effectively, improving content relevance and user experience.\n\n## GPTs Navigation Site Example\nhttps://GPTsHunter.com\n\nProbably the first profitable GPTs navigation site. As an amateur project launched quickly, it has currently achieved many new milestones:\n\n1. Fastest online spread\n2. Fastest to achieve profitability (Day 5, from sponsors)\n3. Fastest SEO feedback (Day 6, 2k from search engine traffic)\n4. Fastest to achieve Adsense revenue (Day 10)\n5. Fastest to receive acquisition interest (Day 12)\n6. Most Xiaohongshu (Little Red Book) reads\n7. Most Twitter follower growth\n8. Most user data submissions (> 1k people, > 2k times)\n9. Most open product form, sharing data with 70 group friends for joint exploration (starting Day 3)\n\n> The practice of using Twitter to promote the site and attract traffic is truly amazing and very worth imitating.\n\n## SEO Backlink Prices\n\n\n\n> Saw someone selling backlinks on WeChat, shocked! So this is how wealthy people increase traffic—simply by spending money!\n\n\n## Food Blog Example\n\nThe Plant Based Wok\n\n [image]spikeblog/2024/03/20240322202829.png[/image]\n\nThis blogger shares Chinese cuisine with the world through photography, using Substack for monetization.\n\n [image]spikeblog/2024/03/20240322202532.png[/image]\n \nOver 7000 subscribers. At the minimum subscription of $6, monthly revenue is $49,000. The food content niche.\n\n## Mining New Keywords\n\nIn 2016, Google said it processed 2 trillion searches per year. By 2023, it should be over 3 trillion.\n\n15% of that is 450 billion. Divided by 365, that's about 1.2 billion searches per day.\n\nEven if most are variations of old keywords, there are still many brand-new search queries.\n\nThe exact proportion is unclear, but even at 10%, that's 120 million new searches per day.\n\nWhat does a brand-new search mean?\n\nIt means that as long as you create a webpage and it gets indexed, you can rank first.\n\nSo the remaining question is, how to find the new keywords appearing daily.\n\nEither a new keyword strategy requires mining new keywords, or targeting low-competition keywords, which takes time.\n\nSocial media is an important place for new keywords. Analyzing social media data can reveal new keywords, like trending topics.\n\nGeneral entertainment traffic has little monetary value; focus on precise traffic.\n\nMany traditional businesses need traffic from search engines.\n\nPreviously, they relied on manual article writing, one article every half month or month, using continuous updates to maintain rankings.\n\nNow with GPT, they can directly use AI to write articles.\n\nBut not randomly. Write based on the company's service scope, product information.\n\nAnalyze their potential customer base, what terms they might search for when looking for services/products, then use AI to write articles on those topics.\n\nYou might ask, is this using AI to generate spam articles?\n\nI answer you solemnly, no.\n\nSpam articles have no future.\n\n## Dating Website Example\n\nA person, at age 24, wrote a website, working only 2 hours a day, and he still thought the workload was too heavy. He earned tens of thousands of dollars daily from Google Ads, had no partners, never raised funds, owned 100% of the company. At age 36, he sold the company for $575 million.\n\nOn July 14, 2015, the dating website Plenty of Fish was acquired by Match Group for $575 million. Its founder, Markus Frind, was only 36 years old at the time. The site had been operated single-handedly by Markus since 2003, making money solely from Google Ads.\n\nBecause the website was so profitable and had almost no employees, Markus completely didn't need partners or funding; 100% of the company's equity belonged to him alone. When he sold the company, no one shared the $575 million; all $575 million belonged to him alone!\n\n\n## link canonical Tag\n\nThe link rel=canonical is an HTML element used to specify the canonical link of a webpage. Its purpose is to help search engines determine the primary version of a webpage, especially when duplicate or similar content exists.\n\nWhen multiple similar pages exist on a website, search engines might treat them as duplicate content, which could lead to lower search rankings or inaccurate search results. By using link rel=canonical, you can specify which page is the primary version so that search engines treat it as the authoritative version and process it accordingly.\n\nThe link rel=canonical element is located in the head tag of a webpage and specifies the canonical link in the following way:\n\t\n cshtml\n\t<link rel=\"canonical\" href=\"https://www.example.com/page\">\n\n\t\n> This should be used for pagination. Many CMS pagination is dynamic, causing duplicate content. Setting the homepage or an important page as canonical can reduce Google's analysis of the webpage. A long piece of content is determined as one long content, not multiple short pieces.\n> \n> This is a problem encountered when using dynamic CMS (like WordPress). Static websites don't have this issue because pages are unique.\n\n## Header Meta Optimization Tags\n\n#### meta\n\n cshtml\n<meta property=\"og:title\" content=\"Page title\" />\n<meta property=\"og:description\" content=\"This is description\" />\n<meta property=\"og:url\" content=\"http://www.example.com/post/1\" />\n<meta property=\"og:image\" content=\"http://example.com/post1.jpg\" />\n\n#### x\n cshtml\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:title\" content=\"Page title\" />\n<meta name=\"twitter:description\" content=\"This is description\" />\n<meta name=\"twitter:image\" content=\"http://example.com/post1.jpg\" />\n\n\n## Image Optimization\nImage alt text\n\nGoogle Official Documentation on Images\n\nSo it's best to add alt text.\n\nA possibly overlooked traffic source: search engine image search.\n\nTry to add images to your content. For content sites, even screenshots of the content itself work.\n\nAdd code in the backend to generate an image for each piece of content, maybe A4 size, then add the featured image to the webpage, write the alt attribute for the img tag, and wait for search engines to crawl.\n\nGradually, traffic from image search will come.\n\nGoogle search directly returns images for some queries.\n\n\n## schema\nThere are various other schemas; try to optimize as many as possible. Official Image Schema Guide\n\n\n\n## Area Code Lookup Example\nwww.allareacodes.com\n\nA site for looking up area codes for each region in the USA.\n\nRegistration Date: 2002\n\nTraffic Estimate: 69,627,641\n\nNiche Market: Area code lists (similar to the popular phone number and zip code lookup services on Baidu before)\n\nHow it makes money: Google Ads\n\n\n \n## seoquake Plugin\n\n\nseoquake Plugin Address\n\nSEOquake is a free plugin that provides you with key SEO metrics, along with other useful tools such as SEO audits, etc.\n\nSEOquake allows you to:\n\n★ Quickly view all major metrics\n★ Comprehensively analyze SERP and export results in CSV format\n★ Instantly estimate keyword difficulty\n★ Set search query parameters\n★ Perform a complete SEO audit on a webpage, including checking mobile compatibility\n★ Check Facebook social statistics\n★ Use various default parameters or create custom settings\n★ Get a complete report on internal/external links\n★ Determine keyword density and configure stop word lists\n★ Compare URLs / domains SEOquake includes multiple tools that you can use based on your specific SEO efforts.\n\nThe SEO Bar is an additional toolbar located at the top of the browser window that displays core metrics—many of which can be customized.\n\n## Random Name/Number Generator Example\nhttps://www.coolgenerator.com/\n\nRandom name/number generator, over 1 million monthly visits.\n\n## What is a Good URL?\nSEO-friendly URL optimization items are listed below:\n\n1. Keep URLs as short as possible\nURLs should be as short as possible, not long and convoluted. Although URLs have a very small impact on SEO, they shouldn't be ignored because there's no real point in using long, messy URLs.\n\n2. Use meaningful English in URLs\nSEO-friendly URLs should use meaningful English as much as possible. If your target keyword is Chinese, you should translate it into English and use it in your URL (unless your URL structure is purely numeric).\n\n3. Include keywords in the URL\nIncluding keywords in the URL is actually an SEO ranking factor, but this signal is very weak and hardly affects the overall picture. Including keywords in the URL helps Google analyze what your article might be about during indexing, aiding Google in understanding your content.\n\nBut since URLs are recommended to be in English, generally the Chinese keyword is translated into English and placed in the URL.\n\n4. Avoid using Chinese in URLs\nSEO-friendly URLs should use English as much as possible. Although using Chinese doesn