Architecture of Independent Websites

| Rank | Brand | Category Independent Site | Organic Traffic |
|---|---|---|---|
| 1 | SHEIN | Apparel | 164280.48 |
| 2 | ANKER | Charging & Energy Storage | 4652.27 |
| 3 | CASETIFY | Digital Accessories | 5445.00 |
| 4 | Amazfit | Health Wearables | 1625.40 |
| 5 | Nebula | Audio Digital | 111.43 |
| 6 | Roborock | Cleaning Appliances | 791.67 |
| 7 | Eufy | Cleaning Appliances | 1871.50 |
| 8 | Soundcore | Audio Digital | 1856.50 |
| 9 | Worx | Cleaning Appliances | 719.80 |
| 10 | Maxxis | Automotive Supplies | 293.00 |
| 11 | creality | 3D Printing | 1527.74 |
| 12 | Tineco | Cleaning Appliances | 440.07 |
| 13 | Baseus | Audio Digital | 561.93 |
| 14 | Insta360 | Imaging Digital | 653.92 |
| 15 | GOVEE | Smart Home | 1109.18 |
| 16 | Dreame | Cleaning Appliances | 531.22 |
| 17 | Ecoflow | New Energy | 2061.48 |
Top Cross-Border Brand Traffic Sources
| Title | Time | Major Countries | Remarks |
|---|---|---|---|
| St. Patrick's Day | January-March | Ireland | Catholic holiday |
Important Timelines
| Title | Category | Notes | Image |
|---|---|---|---|
| juneberryplace | Perfume | Independent site template looks nice | |
| Shenzhen Cleer Audio Headphone Manufacturer | Headphones | Supplier for major brands, domestic site | |
| covercraft | Auto Parts | Sunshades, car mats | Site is beautifully designed, can be referenced |
| tidio | Chatbot | Can integrate with WP or Shopify, AI customer service, $29 per month | |
| Grovemade, an independent site selling desktop accessories | Electronics | Desktop electronic accessories | |
| soufeel. | Jewelry | Company from Harbin, China | |
| Yunnan Sourcing | Tea | Yunnan tea independent site, sells various teas, packaging is all in Chinese, very distinctive Chinese style. | ![]() |
| usestyle.ai | High-end Writing Instruments | High-end fountain pens, ink products independent site, a single pen can cost over $800 | ![]() |
| annalouis.com | Unknown | ![]() | |
| tipsyelves.com | Apparel | This site sells various seasonal clothing, noticed it mainly focuses on snowsuits, good ones are expensive, single items over $2k | ![]() |
| uinfootwear | Fashion Footwear | A pair of trendy designed shoes can sell for up to $80, innovative with annual revenue in the tens of millions of dollars. | ![]() |
| zentricshop.com | Phone Accessories/Pet Supplies | This independent site sells phone cases and pet supplies, design is excellent, images are large, worth referencing for design. Monthly traffic 7000, assuming 3% conversion rate, monthly paying customers 210, average product price around 200, monthly sales around 40k RMB | ![]() |
| https://lnk.bio/zh/ | Social Media Traffic Tool | Place links generated by lnk.bio in social media bios, then use it as an intermediary to redirect to the independent site for traffic | ![]() |
| Nest bedding | Home Goods | Cross-border bedding site, 92.4% traffic from the US. Learnable practices: 1. Create separate pages for promotional items. 2. Clearly highlight two advantages on homepage: high ratings and satisfactory after-sales service. | |
| bigdogchains | Pet Supplies | Bigdogchains brand only sells chains for large dogs, metal, suitable for various large hunting dogs, priced around $300-400. Very distinctive. | ![]() |
| vitalityair.com | Novelty Products | Originally a joke selling air, turned into a real business, still selling compressed air. | ![]() |
| pokepetshop | Pet Supplies | A company specializing in custom pet cards, creating large pet cards and posters, with several artists dedicated to design, price range around $50-100, quite creative! | ![]() |
| consciousitems | Crystal Jewelry | Cross-border crystals, site dedicated to selling crystal jewelry, assigns different meanings to crystal videos to increase added value. | |
| bloomchic | Apparel | Cross-border plus-size women's clothing, independent site from Guangzhou, focusing on plus-size women's market, reached 2 million monthly visits in 2 years. | |
| harmonizeyoursoul | Lifestyle Products | Cross-border spirituality crystals, this independent site combines online and offline, regularly hosts yin yoga, flow yoga, meditation, and yoga. Weekly sound journeys, as well as massages and Ayurvedic one-on-one sessions. Also tarot, astrology, cacao ceremonies, and rituals. Monthly steam therapy. | |
| picclick.com | Product Selection Platform | Cross-border eBay product selection site | ![]() ![]() ![]() ![]() ![]() |
| homemade-gifts-made-easy | Gift Making | Cross-border gift-making site with numerous tutorials for different scenarios, ready to print, no payment required, high site traffic, profits from selling custom gift frames. | ![]() |
| earthselements | Lifestyle Products | Cross-border spirituality, aromatherapy, crystals. Earths Elements Wellness aims to support your holistic journey toward balance and transformation. They believe your body, mind, and soul are interconnected, and they curate a range of products to help harmonize and nourish every aspect of your being. | |
| thechineseteashop | Tea Category | Cross-border tea leaves, tea sets. A standalone site specializing in selling tea leaves and tea sets, very Chinese-style and distinctive. | ![]() |
| shutupandtakemymoney | Novelty Products | Used for driving traffic to new products | |
| aminahabduljillil | Trendy Footwear | A brand where a pair can sell for $600 | |
| cupshe | Swimwear Brand | Swimwear brand site from Nanjing | ![]() |
| mcphee | Toys | McPhee is mainly a standalone site for quirky toys, featuring many interesting small toys; some categories can be selected for testing products. | ![]() |
| smallrig | Photography Equipment Peripherals | A niche company from Shenzhen making photography peripheral equipment, with annual revenue of 900 million. | ![]() |
| buddhaandkarma | Feng Shui Belief Jewelry | A site for jewelry accessories, bracelets, and religious feng shui-related items, with high profitability. Can serve as a typical reference for standalone sites. | ![]() ![]() |
| 4ocean | Eco-Friendly Bracelets | Founded by two surfing enthusiasts, making bracelets with an eco-friendly concept, focusing on sustainable and environmentally friendly business. | ![]() |
| publicgoods | Home Goods | This home goods brand effectively promotes itself around a core concept. The brand is named Public Goods, with a philosophy of pursuing health, environmental protection, and sustainability. | ![]() |
| cuddleclones | Pet Felting | Cuddleclones not only sells pet felting but also other pet peripherals like pet clothes and pet frames, priced between $800 and $2000, focusing on the high-end market. | ![]() ![]() |
| Kittery Trading Post | Outdoor Supplies | Mainly sells outdoor shoes, tents, knives, chainsaws, toys, etc. Started selling in 1938, very long-standing. | |
| booooooom | Artist Platform | This platform features works from artists and includes purchasable items. The site uses shop.app's payment solution, which can be referenced. | |
| mypetsies | Pet Custom Products | Specializes in selling custom pet products, such as pet felting, pet ball covers, statues, magnets, etc., priced around $100-400. | ![]() ![]() |
| UNice | Wigs | Years ago, China's wig manufacturing industry was large-scale, but most factories still relied on OEM or ODM models and traditional foreign trade. However, with the rapid development of cross-border e-commerce in China, more overseas consumers began paying attention to Chinese-made wig products and recognized the importance of brand building for corporate image and sales. In this context, UNice gradually developed brand awareness. | ![]() |
| sevenpets.cc | Pet Supplies | Pet leashes, chew toys, wigs, and other pet peripheral accessories | ![]() |
| scribit | Home/Decoration | A device that allows wall painting with markers on walls, very creative. | ![]() |
| vat19 | Trendy Products | This site not only introduces interesting products but also sells them, with a lot of content. | ![]() |
| dudeiwantthat | Trendy Products | You can browse more products for inspiration. Sites like this typically profit through affiliate programs like Amazon Associates. This site also runs ads, with about 10,000 Google indexed pages and 260k monthly visits, very well optimized. | ![]() |
| perpetualkid | Children's Products | A mix of various children's market products. | ![]() |
| jewelrymall2015 | Adult Products | This eBay seller sells Chinese adult products and has already achieved over 6 million RMB in sales. | |
| sexcation.com.hk | Adult Products | Has physical stores, sells various adult products. This seems to have been established in Hong Kong for many years, with very detailed categories. | |
| meh | Daily Deals | Daily deals are a hallmark of our online retail style. Meh sells a single item at a steep discount until the clock strikes 12 PM Eastern Time. Click the 'Buy' button for a great deal on something you didn't even know you wanted, or click the 'Meh' button for a more satisfying shopping experience: giving up. Repeat every day of your life as needed. | ![]() |
| hicustom | Customization Services | Xiamen-based enterprise supports small orders with quick turnaround, custom designs from provided images, and drop shipping. It bridges the gap between cross-border entrepreneurs and small factories, making Chinese customization more accessible to the world. What's lacking now is actually imagination! Execution! | ![]() ![]() |
| woniu.world | Video Production | Industry's lowest prices, top volume in unboxing video industry. All amateur models or Amazon influencers with a standard model commission of $33. Models can be selected; any model appearing on this official website can be specified for shooting. Additionally, a large selection of models and influencers is available. Contact customer service for details, professional shooting. |
Examples of Independent Websites
| Name | Category | Remarks |
|---|---|---|
| lovart.ai | Design | AI design |
| inflyway | inflyway | Flylink company, one link, sell globally |
| waggy | Theme | Theme suitable for pets |
| Dispatch Translation | Translation | Can translate videos and images |
| chatwoot | Customer Service | Independent site, FB, Instagram, WhatsApp, Telegram customer service system |
| Special Sale Product Selection | Product Selection | Special sale product selection assistant |
| thunt.ai | Product Selection | Free product selection tool |
| supercraft | Drawing | AI draws wireframes, prototypes, 3D models |
| flyway | Payment | Cross-border payment, supports multi-currency collection, Beijing company |
| coconala | Japanese Part-time Job Website | Sells various skills, must be Japanese, very comprehensive categories |
| milled | Email templates, various official examples | |
| shipstation | Logistics Service | International logistics and transportation, USA, Europe |
| helpscout | Customer Service | Foreign customer service |
| quickbooks | Tax Accounting | Foreign tax automation tool |
| optinmonster | Marketing | Foreign store marketing tool, boosts sales |
| keepa | Data Tool | Dynamically monitors product prices |
| postme | AI | AI assistant copy generation |
| wipo | Brand Product Search | Global brand and product search engine |
| sdsdiy | Custom Product Service | Custom production and shipping all-in-one |
| dropispy | Product Selection | Selects products based on FB ad data, premium account 30 euros per month |
| saleyee | Overseas Warehouse | Multiple products drop shipping |
Comprehensive Resources
| uxup | Product Selection | Information aggregation website with manufacturer contact details |
|---|---|---|
| facebook表情符号 | Emoji copy site | |
| 简站主题 | wordpress | Website building service 2-3k |
| Friend Maker chrome插件 | Batch add Facebook friends | |
| Fidget spinner | Interesting toy | Can actually sell for 3000 yuan |
| doba | Dropshipping platform | US dropshipping |
| 佐糖抠图 | Image processing | AI background removal |
| linktr.ee | Marketing | Aggregation redirect tool, better ones cost $9 per month |
| salesmartly | Chat | Aggregated chat tool |
| next商城官方例子 | Official store | Requires payment integration to use |
| facebook18 | Scripts | Multiple script tools |
| 小报童 | Case study | Successful Amazon case study by Chinese sellers |
| 跨境导航 | Navigation | Focus on cross-border |
| 邮政全球快递报价 | Shipping costs | China Post price inquiry |
| picclick | Product selection | Ebay ad data analysis for product selection |
| piccopilot | Image | Automatic AI product background removal tool |
| onlinejobs | Online freelance resources | Can find virtual assistants, cold email writing freelancers ($300-400 per month) |
| fastspring | Payment gateway | KYC verification, skip for Chinese sellers |
| gumroad | Platform | Suitable for virtual resources |
| fiverr | Freelance platform | Small gigs, online delivery |
| 卖家精灵 | Brand selection, keyword optimization | Big data tool, essential tool |
| brightlocal | Google data analysis | View search result data for different countries |
| seoreviewtools | Keyword analysis | Tool for quick analysis by specifying keywords and industry |
| wipo | World patent search website | Used for infringement queries |
| camp | Crowdfunding | Japan |
| indiegogo | Crowdfunding | |
| kickstarter | Crowdfunding | |
| maremismallart | Independent site | Art stickers and wood product creations |
| salla | Saudi seller e-commerce platform | Founded in 2016, with 47,000 stores |
| [ | Cainiao Exchange Rate](http://www.cnhuilv.com/) | Exchange rate |
| Foreign Trade Old Captain | Independent site building service | High-quality foreign trade marketing site construction service provider |
| adspower | Advertising | Run ads |
| pingpongx | Payment tool | Supports many platforms, including Google AdSense and Amazon |
| tkfff | Navigation site | Extensive resource navigation |
| amz123 | Navigation site | Resource navigation |
| trendhunter | Product selection | Product trend insights |
| trendwatching | Product selection | Product trend analysis |
| jetpack | WordPress | Speed optimization plugin with many paid tools |
| sideidea | Profit case studies | Numerous profit case study shares |
| Bright Data | Data collection | From Israel, also includes e-commerce, SEO, and web scraping tools |
| aix-downloader | Chrome extension | Download images and videos from JD.com and Taobao |
| fastposter poster generator | Design | Online tool for designing HTML5, similar to canvas |
| answerthepublic | Keyword layout | Find keywords based on products, an external traffic tool |
| Meilong Network | Supply | Jewelry |
| Four Seasons Constellation Hangzhou goods | Supply | Clothing |
| Wangsy Garden Hangzhou goods | Supply | Clothing |
| Soukuan Network Guangzhou goods | Supply | Clothing |
| Sex Business Network | Supply | Adult |
| Gongbangbang | Supply | Hardware |
| Yiwugo | Supply | General merchandise |
| Hong Kong Connections Trading Co., Ltd. | Trader | Large gift trader |
| China Craft Network | Supply | Handicrafts |
| Chaoxiang Navigation | Navigation | Information classification |
| stickbandits | Independent site | Hockey and stickers |
| thestickybrand | Independent site | Stickers |
| inkbox | Independent site | Temporary tattoos |
| pandabuy | Independent site | Innovative warehouse sales model, cheaper for multiple orders |
| theplantbasedwok | Food content | Chinese cuisine, author is a writer with a food restaurant, uses Substack subscription, earning over $12,000 per month |
| 9rabbit | Adult products | Targeting overseas Chinese communities, allows distribution and affiliate marketing |
| Xiaoshou WordPress website building service | WordPress | A network company in Chenzhou. In 2019, it was just a personal blog; by 2023, it had become a tech company serving multiple enterprises. The change over just a few years has been remarkably fast. |
| Email extract | Email | Automatically collects customer email addresses
| Title | Price | Remarks |
|---|---|---|
| MemberPress | Starting at $179.50 per year | The best WordPress membership plugin for selling subscription-based digital products and online courses. Features a built-in drag-and-drop course builder and automatic drip content, among other functions. |
| Easy Digital Downloads (EDD) | Starting at $99.50 per year | An alternative to Gumroad for selling digital products like ebooks, plugins, and software. Includes software licensing features. |
| WP Simple Pay | Starting at $49.50 per year | The best WordPress Stripe payment plugin, allowing you to accept online payments without setting up a shopping cart. Supports multiple payment methods. |
| WooCommerce | Free | The most popular WordPress e-commerce plugin for creating any type of digital store. Offers numerous extensions and advanced features. |
| WPForms | $199.50 | The best drag-and-drop online form builder, enabling you to easily create payment forms and accept credit card payments. |
| LearnDash | Starting at $199 per year | One of the best WordPress LMS plugins for running online courses. Features a drag-and-drop course builder and multimedia support. |
| ConvertKit | Free for up to 300 subscribers | An email marketing and e-commerce platform designed for creators, suitable for selling digital products. |
| Teachable | 1-10% transaction fee, starting at $29 per month | A hosted course-building platform that allows you to create and sell online courses. |
| Thinkific | $196 for 6 months | Also a self-hosted platform for selling online courses, offering an easy-to-use drag-and-drop course builder. |
| Payhip | Free plan, premium plans starting at $29 per month | An e-commerce platform for selling digital downloads, online courses, memberships, and more. Provides extensive customization and marketing features. |
| Sellfy | Starting at $22 per month | An e-commerce platform for selling digital and physical products, with built-in marketing features. |
| BigCommerce | Starting at $29.99 per month | A hosted e-commerce service that integrates with WordPress and supports multi-channel sales. |
| Shopify | Starting at $1 per month, premium plans at $299 per month | A comprehensive e-commerce solution offering extensive customization options and third-party integrations. |
Payment Methods for Virtual Products
| Payment Channel | Price | Remarks |
|---|---|---|
| Stripe | USD account rate: 2.9% + $0.30 HKD account rate: 3.4% + HK$2.35 Additional currency conversion fee: 1%/2% | Supports: Google Pay, Apple Pay, Alipay, Amex Express Checkout, Microsoft Pay, Visa Checkout, WeChat Withdrawal free, 7-day settlement, supports USD, HKD, CNY (self-handle currency settlement required) |
| Checkout | Rate: 3.9% + $0.35 Security deposit: 30% per transaction, 90-day cycle | Does not support infringing products, adult products, etc. |
| Oceanpayment | Account opening fee: 5000 RMB Annual fee: 5000 RMB (discount available for specific channels) Monthly fee: 20 USD Rate: 3.4% + 0.3 USD Security deposit: 10%, 180-day cycle | Settlement cycle: T+1 |
| Asiabill | Upfront cost: 5000 RMB Monthly fee: 20 USD Rate: 3.5% + 0.3 USD Security deposit: 10%, 120-day cycle | - |
| Pingpong Pay | Upfront cost: 3000 RMB Rate: 3.4% + 0.3 USD Security deposit: 10%, 180-day cycle | - |
| Useepay | Account opening fee: 2000 RMB Annual fee: 3000 RMB Rate: 3.3% + 0.3 USD Security deposit: 10%, 180-day cycle | Settlement cycle: T+7 |
| Pacypay | Account opening fee: 5000 RMB (waived for specific channels) Rate: 3.2% + 0.3 USD Security deposit: 10%, 180-day cycle | Settlement cycle: T+7 |
| Shopline payment | Rate: 3.0% | Supports: Visa, Mastercard, American Express, Discover, Diners Minimum withdrawal amount: 500 USD Fixed weekly withdrawal on Wednesdays Supports currency settlement to: Pingpong, Lianlian, WorldFirst, Airwallex, SunRate |
| qbitnetwork | Third-party payment collection | Company based in Hangzhou |
| web3 payment | Blockchain | Uses cryptocurrency payment methods |
Payment Channels
| Title | Amount | Remarks |
|---|---|---|
| Shoplazza | 22 USD/month | https://www.shoplazza.cn/pages/pricing Suitable for domestic use, price similar to Shopify |
| Shopify | 25 USD/month | https://www.shopify.com/hk-en/pricing Shopify payments require providing some unverifiable overseas addresses, as they may also ask for utility bills, credit card statements, etc., with address information to prove the address is genuinely in use and verifiable. If it cannot be proven, Shopify may conduct secondary verification. If verification fails, there is a high chance your website could be suspended. |
| WordPress (self-hosted) | 100 CNY/month and up | Self-built server, beautification, optimization |
| WordPress (hosted platform, e.g., festingervault) | 39 USD/month | https://festingervault.com |
| Dianxiaomi | 198 CNY/VIP1 version | Image translation service: 100 images for 5 CNY, text translation service: 100k words for 6 CNY |
| Keyouyun | - | Many courses available on the market; beginners often pay tuition fees when starting an independent site, unsure if they truly strike gold |
Less Conventional WordPress Payment Channels
The following content is reposted from Build a WordPress Website in 10 Minutes, Supporting WeChat Pay, Alipay, and Credit Card Online Payments Video Introduction: Whether you are an individual, a company, or an enterprise, you can follow our tutorial to quickly build a website at US Domain Center: http://www.usdomaincenter.com/ to receive online payments via WeChat Pay, Alipay, and Credit Cards. This is a three-in-one feature, requiring no contracts or filing. If you are building a WordPress and WooCommerce online store, you can also follow the tutorial.
| Title | Remarks | Amount (RMB) |
|---|---|---|
| Domain name | Essential | 100 |
| Cloudflare Argo Smart Routing acceleration feature | Optimization | 100 |
| GLM-4 keyword and description optimization | Free | 0 |
| GitHub Premium membership | Essential | 35 per month |
| Tiger Skin Pepper WeChat authentication | Essential for domestic payments | 118 |
Once you have a website, we will also teach you how to turn your iPad and iPhone into a payment cash register to receive offline payments via WeChat Pay, Alipay, and Credit Cards (suitable for individuals and businesses, order demo).
| Method | Cost | Remarks |
|---|---|---|
| Blogging | Free | Publish one blog post per week on various topics related to long-haired men, such as hair care tips, providing practical information. Utilize search engines to achieve higher rankings, thereby attracting more visitors. |
| Email Marketing | Low cost, but with daily sending limits | Deliver free high-value content and promotional information via email. Send promotional messages to subscribers to effectively convert potential customers into buyers. The five stages of email marketing: 1. Indoctrinate: Introduce yourself and your brand to new prospects, turning strangers into friends. 2. Engage: Talk to your prospects about topics they are interested in and encourage them to purchase related products or services. 3. Ascend: Welcome your new customers or clients and encourage them to enhance their experience by making repeat purchases. 4. Segment: Understand what they want to hear more about and what they might want to buy. 5. Re-Engage/Win Back: Bring them back when they lose contact or the relationship cools down. |
| 5400 yuan per month | 50 accounts, 200 yuan per day, 150 posts daily |
Detailed feature introduction:
- Customers pay in RMB, individuals and merchants receive USD/CAD/other currencies.
- Customers pay in USD, individuals and merchants receive USD.
- Customers pay in CAD, individuals and merchants receive CAD.
- Supports automatic currency conversion.
- No contracts required, no filing required.
- Instant settlement after payment.




































