Independent Station Architecture
| Rank | Brand | Category Independent Site | Organic Traffic |
|---|---|---|---|
| 1 | SHEIN | Apparel | 164280.48 |
| 2 | ANKER | Charging & Energy Storage | 4652.27 |
| 3 | CASETIFY | Digital Accessories | 5445.00 |
| 4 | Amazfit | Health Wearables | 1625.40 |
| 5 | Nebula | Audio & Digital | 111.43 |
| 6 | Roborock | Cleaning Appliances | 791.67 |
| 7 | Eufy | Cleaning Appliances | 1871.50 |
| 8 | Soundcore | Audio & Digital | 1856.50 |
| 9 | Worx | Cleaning Appliances | 719.80 |
| 10 | Maxxis | Automotive Products | 293.00 |
| 11 | creality | 3D Printing | 1527.74 |
| 12 | Tineco | Cleaning Appliances | 440.07 |
| 13 | Baseus | Audio & Digital | 561.93 |
| 14 | Insta360 | Imaging & Digital | 653.92 |
| 15 | GOVEE | Smart Home | 1109.18 |
| 16 | Dreame | Cleaning Appliances | 531.22 |
| 17 | Ecoflow | New Energy | 2061.48 |
Top Cross-Border Brand Traffic
| Title | Time | Major Countries | Notes |
|---|---|---|---|
| St. Patrick's Day | January-March | Ireland | Catholic festival |
Important Milestones
| Title | Category | Notes | Image |
|---|---|---|---|
| juneberryplace | Perfume | Nice independent site template | |
| Shenzhen Pingjing Technology - Headphone Manufacturer | Headphones | Supplier for major brands, domestic site | |
| covercraft | Auto Accessories | Sunshade, car mats | Beautiful site, can be used as reference |
| tidio | Chatbot | Can integrate with WP or Shopify, AI customer service, $29/month | |
| Desktop accessories independent site grovemade | Electronics | Desktop electronic accessories | |
| soufeel. | Accessories | Company from Harbin, China | |
| Yunnan Sourcing | Tea | Yunnan tea independent site, sells various teas, packaging in Chinese, very Chinese-style features. |  |
| usestyle.ai | High-end Writing Instruments | High-end pen and ink independent site, a single pen costs over $800 |  |
| annalouis.com | Unknown |  | |
| tipsyelves.com | Apparel | This site sells various seasonal clothes, noted mainly for searching snowsuits, good snowsuits are expensive, single piece over $2k |  |
| uinfootwear | Fashion Footwear | A pair of trendy shoes can sell for $80, generating millions in annual revenue. |  |
| zentricshop.com | Phone Accessories/Pet Supplies | This independent site sells phone cases and pet supplies, great design, large images, worth referencing for design. Monthly traffic 7000, assuming conversion rate 3%, monthly paying users 210, average product price around 200, monthly sales 40k RMB |  |
| https://lnk.bio/zh/ | Social Traffic Tool | Put the lnk.bio link in social media bio, use it as an intermediary to redirect to the independent site for traffic |  |
| Nest bedding | Home Goods | Cross-border bedding site, 92.4% traffic from the US. Actionable insights: 1. Create a separate page for promotional items 2. Highlight two advantages on the homepage: high ratings and satisfactory after-sales service | |
| bigdogchains | Pet Supplies | The bigdogchains brand only sells large dog chains, metal, suitable for various large hunting dogs, priced around $300-400. Very unique. |  |
| vitalityair.com | Novelty Products | Originally a joke selling air, but turned into a real business, still selling compressed air. |  |
| pokepetshop | Pet Supplies | A company that customizes pet cards, creates giant pet cards and posters, with several artists designing them, price range around $50-100, quite a creative idea! |  |
| consciousitems | Crystal Accessories | Cross-border crystal site, sells crystal accessories, gives different meanings to crystal videos to add value. | |
| bloomchic | Apparel | Cross-border plus-size women's clothing independent site, from Guangzhou, focuses on plus-size women's clothing market, monthly traffic exceeded 2 million in 2 years. | |
| harmonizeyoursoul | Lifestyle Products | Cross-border spiritual crystal site, combines online and offline, regularly hosts yin yoga, flow yoga, meditation, and yoga. Weekly sound journeys, massages, and Ayurveda one-on-one sessions. Also tarot, astrology, cacao ceremonies, and rituals. Monthly steam therapy. | |
| picclick.com | Product Selection Platform | Cross-border eBay product selection site |      |
| homemade-gifts-made-easy | Gift Making | Cross-border gift making site. The site has many gift making tutorials for different occasions, which can be printed immediately for free. The site has very high traffic and profits by selling custom gift frames. |  |
| earthselements | Lifestyle Products | Cross-border spirituality, aromatherapy, crystals. Earths Elements Wellness aims to support your holistic journey towards balance and transformation. They believe your body, mind, and soul are interconnected, and they have curated a range of products to help harmonize and nourish every aspect of your being. | |
| thechineseteashop | Tea | Cross-border tea and tea ware. A standalone site specializing in selling tea and tea sets, very Chinese-style and distinctive. |  |
| shutupandtakemymoney | Novelty Products | Used for driving traffic to new products | |
| aminahabduljillil | Trendy Shoes | A brand where a pair of shoes can sell for $600 | |
| cupshe | Swimwear Brand | A swimwear brand site from Nanjing |  |
| mcphee | Toys | mcphee is mainly a standalone site for quirky toys, with many interesting small toys. You can choose some as categories for testing products. |  |
| smallrig | Photography Equipment Accessories | A low-key company from Shenzhen that makes photography equipment accessories, with annual revenue of 900 million. |  |
| buddhaandkarma | Feng Shui Belief Jewelry | A site selling jewelry accessories, bracelets, and religious Feng Shui related items, with high profitability. Can be used as a typical reference for standalone sites. |   |
| 4ocean | Eco-friendly Bracelets | Created by two surfers, using an eco-friendly concept to make bracelets, running a sustainable and environmentally friendly business. |  |
| publicgoods | Home Goods | This home goods brand effectively promotes itself by centering on a core concept. The brand is called Public Goods, and its concept is to pursue health, environmental protection, and sustainable development. |  |
| cuddleclones | Pet Felt | cuddleclones not only sells pet felt but also other pet accessories, such as pet clothes and pet frames, priced between $800 and $2000, focusing on the high-end market. |   |
| Kittery Trading Post | Outdoor Products | Mainly sells outdoor shoes, tents, knives, chainsaws, toys, etc. Has been selling since 1938, for a very long time. | |
| booooooom | Artist Platform | This platform features works by some artists and offers items for purchase. The website uses shop.app's payment solution, which can be referenced. | |
| mypetsies | Pet Custom Products | Specializes in selling custom pet products, such as pet felt, pet ball covers, statues, magnets, and other custom items, priced roughly between $100 and $400. |   |
| UNice | Wigs | Years ago, China's wig manufacturing industry was large-scale, but most factories operated under OEM or ODM models, mainly relying on traditional foreign trade. However, with the rapid development of cross-border e-commerce in China, more and more overseas consumers began to pay attention to Chinese-made wig products and recognized the importance of brand building for corporate image and sales. Against this backdrop, the UNice brand gradually developed brand awareness. |  |
| sevenpets.cc | Pet Products | Pet leashes, chew sticks, wigs, and other pet accessories |  |
| scribit | Home/Decor | A device that allows you to paint on walls using markers, very creative. |  |
| vat19 | Trendy Products | This site not only introduces interesting products but also sells them, with a lot of content. |  |
| dudeiwantthat | Trendy Products | You can look at more products to find inspiration. This type of site makes money through distribution methods like Amazon Associates. This site also displays ads, with about 10k Google index and 260k monthly visits, very well optimized. |  |
| perpetualkid | Children's Products | A mix of children's market products |  |
| jewelrymall2015 | Adult Products | This eBay seller sells Chinese adult products, with sales exceeding 6 million RMB. | |
| sexcation.com.hk | Adult Products | Has a physical store, sells various adult products. Hong Kong seems to have been doing this for many years, with very detailed categories. | |
| meh | Daily Deals | Daily deals are our iconic style of online retail. Meh sells a single item at a deep discount until noon Eastern Time. Click the 'Buy' button to get a great deal on something you didn't even know you wanted, or click the 'Meh' button for a more satisfying shopping experience: give up. Repeat as needed every day of your life. |  |
| hicustom | Custom Services | A Xiamen-based company supports small orders with fast turnaround, custom designs from images, and dropshipping, bridging the gap between cross-border entrepreneurs and small factories, making Chinese customization easier to reach the world. What's lacking now is actually imagination and execution! |   |
| woniu.world | Video Production | Industry's lowest price, top volume in unboxing videos. All models are ordinary people or Amazon influencers, with a uniform commission of $33 per model. Models can be selected, and all models appearing on this official website can be specified for shooting. A large number of models and influencers are available for selection. Contact customer service for details, professional shooting. |
Independent Station Examples
| Name | Category | Notes |
|---|---|---|
| lovart.ai | Design | AI design |
| inflyway | inflyway | flylink company, one link, sell globally |
| waggy | Theme | Theme suitable for pets |
| Fenpai Translation | Translation | Can translate videos and images |
| chatwoot | Customer Service | Customer service system for independent sites, FB, Ins, WhatsApp, Telegram |
| Temu Hot Picks | Product Selection | Temu hot pick assistant |
| thunt.ai | Product Selection | Free product selection tool |
| supercraft | Drawing | AI drawing of wireframes, prototypes, 3D models |
| flyway | Payment | Cross-border payment, supports multi-currency collection, Beijing company |
| coconala | Japan Freelance Site | Sell various skills, must be Japanese, very comprehensive categories |
| milled | Email templates, various official examples | |
| shipstation | Logistics Service | International logistics shipping, US, Europe |
| helpscout | Customer Service | International customer service |
| quickbooks | Tax Accounting | International tax automation tool |
| optinmonster | Marketing | International store marketing tool, boost sales |
| keepa | Data Tool | Dynamically monitor product prices |
| postme | AI | AI assistant copywriting generation |
| wipo | Brand Product Search | Global brand and product search engine |
| sdsdiy | Custom Product Service | One-stop custom production and shipping |
| dropispy | Product Selection | Select products based on FB ad data, premium account 30 euros per month |
| saleyee | Overseas warehouse | Drop shipping for multiple products |
Comprehensive Resources
| uxup | Product Selection | Information aggregation website with manufacturer contact information |
|---|---|---|
| Facebook Emoji | Emoji copy site | |
| Jianzhan Theme | WordPress | Website building service 2-3k |
| Friend Maker Chrome Extension | Batch add Facebook friends | |
| Fidget Spinner | Interesting toy | Can actually sell for 3000 yuan |
| Doba | Dropshipping platform | US dropshipping |
| PicWish Background Removal | Image processing | AI background removal |
| linktr.ee | Marketing | Aggregation redirect tool, the good one is $9 per month |
| Salesmartly | Chat | Aggregated chat tool |
| Next.js Official Store Example | Official store | Requires payment integration to use |
| Facebook18 | Scripts | Various script tools |
| Xiaobao Tong | Cases | Successful Amazon cases by Chinese |
| Cross-border Navigation | Navigation | Focus on cross-border |
| China Post Global Express Quote | Logistics cost | China Post quote inquiry |
| PicClick | Product Selection | eBay ad data analysis for product selection |
| PicCopilot | Image | Automated AI background removal tool for products |
| OnlineJobs | Online freelance resources | Find virtual assistants, development letter writing freelancers ($300-400 per month) |
| FastSpring | Payment gateway | KYC verification, skip for Chinese sellers |
| Gumroad | Platform | Suitable for digital resources |
| Fiverr | Freelance platform | Small orders, online gig workers |
| SellerSprite | Brand selection, keyword optimization | Big data tool, essential tool |
| brightlocal | Google Data Analysis | View search results data from different countries |
| seoreviewtools | Keyword Analysis | A tool for quick analysis by specifying keywords and industry |
| wipo | World Patent Search Website | Used for infringement queries |
| camp | Crowdfunding | Japan |
| indiegogo | Crowdfunding | |
| kickstarter | Crowdfunding | |
| maremismallart | Independent Website | Art sticker and wood product creation |
| salla | Saudi Seller E-commerce Platform | Founded in 2016, with 47,000 stores onboarded |
| [ | Cainiao Exchange Rate](http://www.cnhuilv.com/) | Exchange Rate |
| Foreign Trade Old Captain | Independent Website Building Service | High-quality foreign trade marketing website building service provider |
| adspower | Ad Placement | Place ads |
| pingpongx | Payment Tool | Can connect to many platforms, including Google AdSense and Amazon |
| tkfff | Navigation Website | Comprehensive resource navigation |
| amz123 | Navigation Website | Resource navigation |
| trendhunter | Product Selection | Product trend |
| trendwatching | Product Selection | Product trend analysis |
| jetpack | WordPress | Acceleration plugin, includes many paid tools |
| sideidea | Profit Case | Numerous profit case studies |
| Bright Data | Data Collection | From Israel, also includes e-commerce, SEO, and crawler tools |
| aix-downloader | Chrome Extension | Download images and videos from JD.com and Taobao |
| fastposter Poster Generator | Design | Online tool for designing HTML5, similar to canvas |
| answerthepublic | Keyword Layout | Find keywords based on products, off-site traffic tool |
| Meilong.com | Supply Source | Jewelry |
| Four Seasons Constellation (Hangzhou Goods) | Supply Source | Clothing |
| Wangshangyuan (Hangzhou Goods) | Supply Source | Clothing |
| Soukuan.com (Guangzhou Goods) | Supply Source | Clothing |
| Sex Business Network | Supply Source | Adult Products |
| Gongbangbang | Supply Source | Hardware |
| Yiwugo | Supply Source | General Merchandise |
| Hong Kong Connections Trading Co., Ltd. | Trader | Large gift trader |
| China Handicraft Network | Supply Source | Handicrafts |
| Chaoxiang Navigation | Navigation | Information classification |
| stickbandits | Independent Site | Hockey and stickers |
| thestickybrand | Independent Site | Stickers |
| inkbox | Independent Site | Temporary tattoos |
| pandabuy | Independent Site | Innovative warehouse sales model, cheaper to buy multiple orders at once |
| theplantbasedwok | Food Content | Chinese cuisine, author is a writer with a food restaurant, uses substack subscription, earns over $12,000 per month |
| 9rabbit | Adult Products | Targeting overseas Chinese community, supports distribution and affiliate marketing |
| Xiaoshou WordPress Website Building Service | WordPress | A network company in Chenzhou. When I saw it in 2019, it was still a personal blog. By 2023, it had become a tech company serving multiple enterprises. How fast things change in just a few years. |
| Email extract | Email | Automatically collect customer emails
| Title | Price | Notes |
|---|---|---|
| MemberPress | Starting at $179.50/year | The best WordPress membership plugin for selling subscription-based digital products and online courses. Offers built-in drag-and-drop course builder and automatic drip content features. |
| Easy Digital Downloads (EDD) | Starting at $99.50/year | An alternative to Gumroad for selling digital products like ebooks, plugins, and software. Provides software licensing features. |
| WP Simple Pay | Starting at $49.50/year | The best WordPress Stripe payment plugin that allows you to accept online payments without setting up a shopping cart. Supports multiple payment methods. |
| WooCommerce | Free | The most popular WordPress ecommerce plugin for creating any type of digital store. Offers a wide range of extensions and advanced features. |
| WPForms | $199.50 | The best drag-and-drop online form builder that lets you easily create payment forms and accept credit card payments. |
| LearnDash | Starting at $199/year | One of the best WordPress LMS plugins for running online courses. Offers a drag-and-drop course builder and multimedia support. |
| ConvertKit | Free for up to 300 subscribers | An email marketing and ecommerce platform designed for creators to sell digital products. |
| Teachable | 1-10% transaction fee, starting at $29/month | A hosted course building platform that allows you to create and sell online courses. |
| Thinkific | $196 for 6 months | Also a self-hosted platform for selling online courses, offering an easy-to-use drag-and-drop course builder. |
| Payhip | Free plan, premium plans starting at $29/month | An ecommerce platform for selling digital downloads, online courses, memberships, and more. Offers rich customization and marketing features. |
| Sellfy | Starting at $22/month | An ecommerce platform for selling digital and physical products with built-in marketing features. |
| BigCommerce | Starting at $29.99/month | A hosted ecommerce service that integrates with WordPress and supports multi-channel selling. |
| Shopify | Starting at $1/month, premium plans at $299/month | A comprehensive ecommerce solution offering extensive customization options and third-party integrations. |
Virtual Product Payment Methods
| Payment Channel | Price | Notes |
|---|---|---|
| Stripe | USD account rate: 2.9% + $0.3 HKD account rate: 3.4% + HK$2.35 Additional exchange fee: 1%/2% | Supports: Google Pay, Apple Pay, Alipay, Amex Express Checkout, Microsoft Pay, Visa Checkout, WeChat Withdrawal free, arrives in 7 days, supports USD, HKD, CNY requires self-settlement |
| Checkout | Rate: 3.9% + $0.35 Deposit: 30% per transaction, 90-day cycle | Does not support infringement, adult products, etc. |
| Oceanpayment | Account opening fee: 5000 RMB Annual fee: 5000 RMB (buoyancy channel can get 30% off) Monthly fee: 20 USD Rate: 3.4% + 0.3 USD Deposit: 10%, 180-day cycle | Settlement cycle: T+1 |
| Asiabill | Upfront fee: 5000 RMB Monthly fee: 20 USD Rate: 3.5% + 0.3 USD Deposit: 10%, 120-day cycle | - |
| Pingpong Pay | Upfront fee: 3000 RMB Rate: 3.4% + 0.3 USD Deposit: 10%, 180-day cycle | - |
| Useepay | Account opening fee: 2000 RMB Annual fee: 3000 RMB Rate: 3.3% + 0.3 USD Deposit: 10%, 180-day cycle | Settlement cycle: T+7 |
| Pacypay | Account opening fee: 5000 RMB (buoyancy channel exempt) Rate: 3.2% + 0.3 USD Deposit: 10%, 180-day cycle | Settlement cycle: T+7 |
| Shopline payment | Rate: 3.0% | Supports: Visa, Master, American Express, Discover, Diners Minimum withdrawal amount: 500 USD Fixed withdrawal every Wednesday Supports settlement to: Pingpong, Lianlian, WorldFirst, Airwallex, Sunrate |
| qbitnetwork | Third-party collection | Company based in Hangzhou |
| Web3 payment | Blockchain | Uses cryptocurrency payment method |
Payment Channels
| Title | Amount | Remarks |
|---|---|---|
| ShopLazza | $22/month | https://www.shoplazza.cn/pages/pricing Suitable for domestic use, price similar to Shopify |
| Shopify | $25/month | https://www.shopify.com/hk-en/pricing Shopify Payment also requires providing some overseas addresses that cannot be verified, because it will also ask you to provide utility bills, credit card bills, etc. with address information to prove that the address is actually in use and can be verified. If it cannot be proven, then a second verification will be conducted with a lower percentage. If the verification fails, your website will likely be shut down. |
| WordPress (Self-hosted) | From ¥100/month | Self-built server, customization, optimization |
| WordPress (Hosted platform, e.g., Festinger Vault) | $39/month | https://festingervault.com |
| XiaoMi (Shopify-like tool) | ¥198/VIP1 version | Image translation service: ¥5 for 100 images, text translation service: ¥6 for 100,000 words |
| KeYouYun | - | There are many courses on the market; beginners often pay tuition for building independent websites, but it's unknown if they truly strike gold |
Unconventional WordPress Payment Channels
The following content is reproduced from 10-Minute WordPress Website Setup with WeChat Pay, Alipay, and Credit Card Online Payments Video Introduction: Whether you are an individual, company, or enterprise, you can follow our tutorial to quickly build a website at US Domain Center: http://www.usdomaincenter.com/ to accept WeChat Pay, Alipay, and Credit Cards online payments. This is a three-in-one feature, no signing required, and no filing needed. If you are running a WordPress and WooCommerce online store, you can also follow the tutorial.
| Title | Remarks | Amount (RMB) |
|---|---|---|
| Domain Name | Necessity | 100 |
| Cloudflare Argo Smart Routing Acceleration | Optimization | 100 |
| GLM-4 Keyword and Description Optimization | Free | 0 |
| GitHub Premium Membership | Necessity | 35 per month |
| Hupijiao WeChat Verification | Necessity for domestic payments | 118 |
Once you have a website, we will also teach you how to turn your iPad and iPhone into a payment terminal to accept WeChat Pay, Alipay, and Credit Cards offline payments (applicable to individuals and enterprises, with demo orders).
| Method | Cost | Notes |
|---|---|---|
| Write a blog | Free | Publish one blog post per week on various topics related to long-haired men, such as hair care tips, providing practical information, leveraging search engines to achieve higher rankings, thereby attracting more visitors |
| Send emails | Low cost, but daily sending limit | Provide free high-value content delivery and promotional information via email. Send promotional information to subscribers to effectively convert potential customers into buyers. The 5 stages of email marketing: 1. Indoctrinate: Introduce yourself and your brand to new potential customers, turning strangers into friends. 2. Engage: Talk to your potential customers about what interests them and encourage them to purchase related products or services. 3. Ascend: Welcome your new customers or clients and encourage them to enhance their experience through repeat purchases. 4. Segment: Understand what they want to hear more about and what they might want to buy. 5. Re-Engage/Win Back: Bring them back when they lose contact or the relationship cools down. |
| 5400 yuan per month | 50 accounts, 200 yuan per day, 150 posts per day |
Detailed Feature Introduction:
- Customers pay in RMB, individuals and merchants receive USD/CAD/other currencies.